8min Image Concepts will forge visuals that hijack perception using asymmetry, AI obsession, and optical warfare. Get started with Retinal Persuasion Modulator™ today.
Click or use cursor arrows
A great visual idea instantly tells a story in a single glance. It marries simplicity with surprise, so the message sticks long after you’ve seen it.
1. Setting up the Foundations
- The power behind the workflow lies in ChatGPTs Deep Research functionality.
- It's output will provide the context and knowledge for the entire workflow, ensuring insights are based off real world data.
Conduct an in-depth market and consumer analysis for [Brand, product or service]. The areas we should cover include:
Audience & Consumer Insights: Analyze demographics, psychographics, behavioral patterns, cultural trends, and sentiment shifts that influence purchase decisions.
Market & Competitive Landscape: Map emerging market trends, competitor strategies, economic indicators, and technological disruptions, identifying unique opportunities and gaps.
Data-Driven Validation: Extract actionable insights, key data points and visual storytelling elements (charts, flow diagrams, infographics) that reinforce strategic narratives.
Creative & Cultural Context: Investigate cultural shifts and societal influences to unearth trends that resonate emotionally with the target audience, ensuring the strategy feels current and disruptive.
Inspirational well known quotes: Uncover 5 known phrases that relate to the product, customer need or tension rounding the topic.
Provide a narrative that interweaves these insights with ideas for compelling visuals, supporting a robust multi-channel campaign strategy.”
2. Conduct Deep Research
- Run the Deep Customer Research prompt and use as knowledge base. The basic function of the prompt is to explore:
- Audience & Consumer Insights.
- Market & Competitive Landscape.
- Data-Driven Validation.
- Creative & Cultural Context.
- Ensure to customize the prompt base with [Brand, product or service] suitable for your project.
- Deep Research will ask a few Clarifying Questions, respond in a way suitable for your project.
- Now we wait, Deep Research will usually complete it task in around 15min.
A great creative insight is a revelation, or a new way of looking at a problem that a brand can solve for its customers. Your task is to use the the knowledge from our previous research to uncover insights based off 10 methods for uncovering them. I will provided the 10 methods one by one.
#Ensure the responses follow the below formula:
Emotional Hook: You lead with a tension, universally shared but rarely voiced.
Example: You validate the tension by a naming specific relatable concrete example.
Insight: Normalizes the tension and reframe it a short snappy statement.
SMP: Now you introduce the brand—not just as a tool, but as the emotional fix.
Reference Example:
“Secretly everyone is afraid they’re screwing something up in payroll.”
Example: Whether it’s a wrong rate, missed super, or underpaid overtime—everyone’s quietly hoping they didn’t mess it up.
Insight: Even the best-run businesses feel a flicker of doubt on payday.
SMP: [Insert Brand Name] Payroll removes the guesswork—and the guilt.
3. Setting the Context for Insight Generation
- The above prompt explains what an isight is and ensures ChatGPTs responses follow a set formula.
- Simply copy and paste the above text into the chat.
Now using your research lets create 3 insights using this method:
1. Tension Mapping:
Identify two opposing forces customers face, the Insight emerges from the friction. Example: “Customers want to be healthy but crave indulgent snacks.”
Answer these questions to help uncover an insight:
- What conflicting desires does our audience have?
- Where do customers struggle with “having their cake and eating it too”?
- What is something they deeply want but feel guilty about?
Now lets create 3 insights using this method:
2. Cultural Contradiction Method:
Spot contradictions in cultural beliefs or behaviors, then highlight the hidden truth. Example: “People preach privacy yet overshare online.”
Answer these questions to help uncover an insight:
- What do people preach publicly but violate privately?
- What cultural ideals clash with actual behaviors?
- What hypocrisies or paradoxes exist around this product/category?
Now using your research lets create 3 insights using this method:
3. Reframe the Enemy:
Define what your customer struggles against, now shift blame away from them to something external. Example: “You’re not disorganized—your software is.”
Answer these questions to help uncover an insight:
- What external factor can we position as the true enemy?
- Who or what is causing friction or inconvenience in the customers’ lives?
- What would relieve customers if they realized it wasn’t their fault?
Now using your research lets create 3 insights using this method:
4. “Yes, But…” Formula:
Identify a widely held belief, then challenge it. Example: “People say ‘follow your passion,’ but most passions don’t pay.”
Answer these questions to help uncover an insight:
- What popular belief about the category is flawed?
- What’s a widely accepted truth we can confidently challenge?
- Where’s the hidden downside to a seemingly obvious solution?
Now using your research lets create 3 insights using this method:
5. Empathy Mirror:
Imagine your customer secretly confiding a vulnerable truth. Example: “I say I buy organic for health, but I secretly care more about looking sophisticated.”
Answer these questions to help uncover an insight:
- If your customer could whisper their honest truth, what would they say?
- What’s the hidden insecurity behind their confident facade?
- What would customers admit if no one was judging?
Now using your research lets create 3 insights using this method:
6. Hidden Desire Technique:
Reveal desires consumers have but won’t admit openly. Example: “Parents secretly want their kids’ success to reflect positively on themselves.”
Answer these questions to help uncover an insight:
- What’s something our customers want secretly but wouldn’t admit publicly?
- What desires might they judge themselves for having?
- If our customer could have anything without judgment, what would they ask for?
Now using your research lets create 3 insights using this method:
7. “Secretly everyone…”:
Identify something universally true yet rarely voiced. Example: “Secretly everyone worries they’re missing out.”
Answer these questions to help uncover an insight:
- What universal but hidden fear or worry do most people share?
- What embarrassing or taboo truth do most people secretly acknowledge?
- What universal insecurity could unite our audience emotionally?
Now using your research lets create 3 insights using this method:
8. Unspoken Barrier Method:
Discover hidden reasons why consumers aren’t buying. Example: “People won’t admit they’re intimidated by financial jargon.”
Answer these questions to help uncover an insight:
- What are customers afraid or embarrassed to admit about using or buying the product?
- What hidden emotional barriers might be stopping adoption?
- If customers could admit why they avoid us, what would they say?
Now using your research lets create 3 insights using this method:
9. Value Shift Observation:
Track shifts in cultural values or behaviors.Example: “Status is shifting from wealth display to mindful consumption.”
Answer these questions to help uncover an insight:
- What emerging behaviors signal a change in customer values?
- What new beliefs are beginning to replace old ones?
- What’s becoming outdated or irrelevant to our customers today?
Now using your research lets create 3 insights using this method:
10. Self-Image Reality Check:
Contrast how people see themselves with how they behave. Example: “People see themselves as eco-conscious but still prioritize convenience.”
Answer these questions to help uncover an insight:
- How do customers think of themselves versus how they really behave?
- What discrepancies exist between their ideal and actual selves?
- What convenient lies do they tell themselves?
4. Run the 10 Insight Finding Methods
- It's important to run the below 10 Methods one by one, overloading ChatGPT with to much can yield less than great results:
- Tension Mapping
- Cultural Contradiction Method
- Reframe the Enemy
- Yes, But… Formula
- Empathy Mirror
- Hidden Desire Technique
- Secretly Everyone
- Unspoken Barrier Method
- Value Shift Observation
- Self-Image Reality Check
- Simply copy and paste the above text into the Instructions.
- It's a good idea to copy and paste your favorites to a notes doc as they are created, this will allow you to validate your instincts at later stages ofthis workflow..
- Use the above slider to access the remaining 10 Methods.
You will now review the attached Project Brief and access all of the insights we just created. Your job is to select the top 3 insights that will resonate with potential customers and solve the brief. Ideally the selected insights will be alinged to the specific brief and NOT generic to the category.
5. Selecting the Strongest Insights Based on the Project Brief.
- Upload the Project Brief to the chat and run the above prompt.
- ChatGPT will now go back over all of the previous Deep Research and Insights, cross referencing them against the Project Brief to select the 3 that best solve the business challenge.
Using your contextual memory from this chat and the documents we have uploaded can you find 3 data points that support each of those chosen insights. They must be factual and referenced.
6. Gather Validation to Support the insights.
- We now run the above prompt to find 3 data points to validate the chosen insights. Its always good to have this on a set-up slide before you present the insight.
- For a more comprehensive presentation set-up be sure to explore the 8min Strategy course.
7. Pulling it All Together
- You now have 3 strong validated insights to share with clients or kick-start the creative process.
- TIP: Run your chosen insight through the 8min Briefs GPT to create a sharp Get-Who-To-By statement.
Congratulations, your all setup with an 8min Insights, you're now have the power of professional research, rapid insight generation and validation—surfacing compelling creative insights in minutes.
8min Briefs
Unlock the secret to collapsing infinite nuance into one surgical Get-Who-To-By insight that bends strategic reality.
Start now
8min Headlines
Harness the power to weaponize language using 13 headline spells engineered for maximum mindshare hijack.
Start Now
8min Image Concepts
Forge visuals that hijack perception using asymmetry, AI obsession, and optical warfare.
Learn more
